MEDIA RELEASE: UNDER ARMOUR NAMED OFFICIAL CHARITY BOUNCE PARTNER
Charity Bounce is pleased to announce a new partnership with global performance brand Under Armour to provide basketball apparel, footwear and accessories for use across a wide range of Charity Bounce social programs. Charity Bounce CEO, Ian Heininger, said he was very excited to welcome Under Armour to the Charity Bounce family.
“This partnership gives Charity Bounce participants access to high quality Under Armour athletic clothing and accessories. Under Amour is a leading innovator and distributor of performance athletic apparel, footwear and accessories and continues to grow its global basketball footprint. Under Armour is very supportive of the work that we do and the young people we work with have already responded very positively to Under Armour’s involvement,” stated Mr Heininger.
Charity Bounce is a not for profit that exists to inspire positive change to overcome disadvantage for individuals and communities with a focus on education and employment outcomes. Programs are delivered by youth workers in partnership with professional sports teams and leagues and engage professional athletes to motivate change and inspire young people.
This is not the first partnership of its kind for Under Armour. In 2015, Under Armour and the National Basketball Association (NBA) announced a multiyear global partnership that makes Under Armour the presenting partner of the Jr. NBA (since 2015) and the title partner of the NBA Draft Combine (from 2017). The Jr. NBA presented by Under Armour aims to develop a lifelong passion for basketball in boys and girls ages 6-14 by teaching them the fundamentals of the game, while emphasizing values like sportsmanship, respect, teamwork, and healthy living through a series of basketball clinics, skills challenges and regional tournaments.
Managing Director of Under Armour Australia and New Zealand, Fernando Reani, said the company is proud to have signed a partnership with Charity Bounce. “Under Armour’s mission is to Make You Better. We are proud to offer global opportunities in basketball programming that provide on court performance and character growth to players and look forward to this partnership with Charity Bounce to further support basketball players across Australian communities,” said Mr Reani.
The official partnership provides an innovative opportunity for Under Armour to Give Back to those who inspire with their strength and humble us with their will as part of Under Armour Give Back program.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand’s innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world’s largest digitally connected health and fitness community. For further information, please visit www.UnderArmour.com.au